Technology has remarkably changed the marketing landscape by presenting many new ways to communicate with prospective customers. However, some traditional marketing techniques can still deliver a decent return on investment when applied correctly. This can make it difficult to know where to invest your energy, time and resources when it comes to marketing. So which marketing ideas have stood the …
When it comes to social media platforms, there is no doubt that LinkedIn is one of the most business-oriented. Think about it; Facebook is great for keeping up with friends and family, Twitter comes in handy when you need to catch up with the latest trends, and Instagram is picture-perfect. With more than 760 million users, LinkedIn is the only …
Can I be honest with you? Promoting your small business in the digital space is not that easy. It requires more skill set than a few YouTube training videos can offer you. I mean, you’re going to need patience, consistency, a little research plus know-how, and, of course, some luck. But the good news is, it’s not complicated either, at …
Small to medium-sized businesses turn to marketing agencies to work alongside them to help maximize the brand’s potential and, quite frankly, their budget. There is a lengthy list of characteristics that describe a good marketing agency, but the question becomes, are they effectively following through with their responsibilities to drive results. Here are a list of nine important activities your …