For businesses that advertise online, content marketing is one of the most powerful tools available. However, you may not have the budget to fully outsource your content marketing plan. It can quickly become expensive if you try paying writers, SEO experts, social media managers and others to help you build out a successful content marketing strategy. Fortunately, content marketing is …
Technology has remarkably changed the marketing landscape by presenting many new ways to communicate with prospective customers. However, some traditional marketing techniques can still deliver a decent return on investment when applied correctly. This can make it difficult to know where to invest your energy, time and resources when it comes to marketing. So which marketing ideas have stood the …
These seven small business marketing tools will help you increase the overall production and value of your small business on a daily basis.
When it comes to social media platforms, there is no doubt that LinkedIn is one of the most business-oriented. Think about it; Facebook is great for keeping up with friends and family, Twitter comes in handy when you need to catch up with the latest trends, and Instagram is picture-perfect. With more than 760 million users, LinkedIn is the only …
Can I be honest with you? Promoting your small business in the digital space is not that easy. It requires more skill set than a few YouTube training videos can offer you. I mean, you’re going to need patience, consistency, a little research plus know-how, and, of course, some luck. But the good news is, it’s not complicated either, at …
Small to medium-sized businesses turn to marketing agencies to work alongside them to help maximize the brand’s potential and, quite frankly, their budget. There is a lengthy list of characteristics that describe a good marketing agency, but the question becomes, are they effectively following through with their responsibilities to drive results. Here are a list of nine important activities your …
The spirit of small business is raw and innocent conversation that leads to ideas that are put into action. James Harper (Founder of GoEdison) and I have been friends for a long time; we’re approaching a 15-year milestone before too long. We found our friendship through shared obstacles. In my experience, nothing bonds two people faster than reciprocal pain. Let’s …
Plan To Make A Plan Everyone wants to be the man with a plan. He’s the go-to guy or girl with the confidence and the wits to get things done. That’s the way it should be with your marketing strategy too. It should be a plan that gives you the confidence you’re putting your marketing dollars to good use and …
In 2020, so many businesses are moving their operation online. Strategies are shifting to either fully online e-commerce models or pushing a large chunk of sales and sales opportunities to their websites. That shift has brought every millennial and their friend out of the woodwork, popping up digital marketing agencies to offer Instagram ads, Facebook ads, TikTok videos, and Snapchat …
The Human Element is about passion. It’s a passion that goes outside money. It’s a passion that goes outside the project. It’s a passion that goes outside yourself. It’s a passion for other people.